The Power of Promotional Items
If you checked your car, desk, or closet right now, how many promotional items do you think you would find?
We’d wager you have more swag floating around than you realize. That’s because studies have proven that 87 percent of recipients keep their promotional products for longer than 12 months.
People’s love of free items is as American as apple pie, and even dates back to one of our founding fathers. Our first President — George Washington — celebrated his 1789 victory by distributing a commemorative button. Even he knew the best way to introduce yourself to potential supporters was through free stuff!
Nowadays, Goshen Sign Products can brand more than just buttons! We offer a bounty of brandable items – from pens to postcards, duffle bags to travel mugs – for your next tradeshow, event, sale, marketing campaign, meeting, or family reunion!
Promotional products are a cost-effective tool to introduce your brand to your ideal audience. Fifty-three percent of people use a promotional product at least once a week. Year after year – pens, calendars, coffee mugs, and magnets – had the greatest advertising recall by its recipient. The more useful the item, the longer a person will hold onto it.
Everybody loves swag! According to a Promotional Products Association International survey, 83 percent of respondents like receiving a promotional product with an advertising message and 48 percent would like to receive products more often!
Need one more reason to follow in our Founding Father’s footsteps and invest your marketing dollars in affordable, branded items that your customers will love? Quite simply, they work! Studies have found that 84 percent of people remember the names of advertisers on branded materials since repeated impressions are integral to brand recognition.
Promotional products offer a better ROI than almost any other type of marketing. Baseball hats, calendar, custom pens, and logo bags have an average cost-per-impression of .0002 cents or one-fifth a cent per impression!
To learn more about any of our promotional products, give us a call at 610-430-7000 or visit us Monday through Friday from 8:30 a.m. to 6 p.m. at 553 East Gay Street, West Chester, PA 19380.
